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Privacy Policy

Last updated: December 11, 2025

Introduction

The DME Playbook ("we," "our," or "us"), operated by Dr. Nicole Wilson, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services, including downloading our free DME Starter Checklist.

Information We Collect

We collect information that you voluntarily provide to us when you:

  • Fill out forms on our website (such as the checklist download form)
  • Subscribe to our email list
  • Contact us directly

Personal Information

The personal information we collect may include:

  • First Name – to personalize our communications with you
  • Email Address – to send you the requested materials and updates
  • Phone Number (optional) – to contact you about our products and services

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

  • IP address
  • Browser type and version
  • Pages visited and time spent
  • Referring website
  • Device information

How We Use Your Information

We use the information we collect to:

  • Deliver the free DME Starter Checklist and other requested materials
  • Send you marketing communications about our products and services (with your consent)
  • Respond to your inquiries and provide customer support
  • Improve our website and services
  • Analyze website traffic and user behavior
  • Comply with legal obligations

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities. These include:

Facebook Pixel

We use the Facebook Pixel to measure the effectiveness of our advertising, understand user behavior, and deliver relevant ads to you on Facebook and Instagram. The Facebook Pixel collects data such as:

  • Pages you visit on our website
  • Actions you take (such as submitting a form)
  • Device and browser information

You can learn more about Facebook's data practices and opt-out options at Facebook Privacy Policy.

Third-Party Services

We may share your information with third-party service providers who assist us in operating our website and conducting our business, including:

  • GoHighLevel – for customer relationship management and email marketing
  • Facebook/Meta – for advertising and analytics
  • Vercel – for website hosting

These third parties have access to your personal information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access – Request a copy of the personal information we hold about you
  • Correction – Request that we correct any inaccurate information
  • Deletion – Request that we delete your personal information
  • Opt-out – Unsubscribe from our marketing communications at any time

To exercise any of these rights, please contact us using the information provided below.

Email Communications

By providing your email address, you consent to receive emails from us, including the requested materials, promotional content, and updates about our products and services. You can unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link at the bottom of any email or by contacting us directly.

Children's Privacy

Our website is not intended for children under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

The DME Playbook

Dr. Nicole Wilson

Website: www.thedmeplaybook.com